$8M+ in ad spend managed for 100+ home service companies$8M+ managed(833) 827-4425
Trusted since 2018

Marketing built for home service contractors. Run by people who get it.

We're David and Burcu Longacre. Since 2018 we've run Google, Facebook and Local Services ads for tree service, window and door, flooring, land clearing and gutter companies. That's all we do. You get a full team that knows your trade: Google and Facebook ads specialists, each group led by a manager, and a client success manager who knows your business. No shared leads, no long-term contract.

100+ home service companies · Since 2018 · No long-term contracts

David Longacre, Founder and CEO of Home Service Direct
David LongacreFounder & CEO
Burcu Longacre, Co-Founder and COO of Home Service Direct
Burcu LongacreCo-Founder & COO

Your growth team

The team behind
your growth.

We learn how your business makes money: the jobs you want more of, your busy and slow seasons, how many crews you need to keep booked, and where you want to be next year. Then we build the plan to get you there and keep adjusting it as you grow. No call center and no rotating reps. Every part of your growth has a named leader.

David Longacre, Founder and CEO of Home Service Direct
David LongacreFounder & CEO

David started Home Service Direct in 2018 and has worked with 100+ contractors since. He's usually your first call with us. He looks at where your business is today and where you want it to go, then builds the plan to get there: which jobs to chase, which towns to grow into, and what to spend to do it.

Burcu Longacre, Co-Founder and COO of Home Service Direct
Burcu LongacreCo-Founder & COO

Burcu runs the operation behind every account: onboarding, the checklists the team works from, and following through on what we promised you. She has a background in industrial engineering, and it's why onboarding takes days, not weeks. If something ships on time at HSD, it's because Burcu said so.

Sebastian A., Client Success Manager at Home Service Direct
Sebastian A.Client Success Manager

Your main point of contact. Sebastian gets to know your business: which jobs pay best, when your crews need more work, and how your leads are turning into booked jobs. Sebastian keeps the whole team working toward what you need next.

Call Sebastian about: your leads, your goals, your bill, or any change you want.

Marko K., Google Ads Manager at Home Service Direct
Marko K.Google Ads Manager

Marko leads our team of Google Ads specialists. They put you in front of homeowners the moment they search for what you do, on Google and in Local Services Ads. Marko sets the strategy for your account and makes sure more of your budget goes to the jobs you want.

Leads: our Google Ads and Local Services Ads specialists.

Andrea M., Meta Ads Manager at Home Service Direct
Andrea M.Meta Ads Manager

Andrea leads our team of Facebook Ads specialists. They reach homeowners in your towns on Facebook and Instagram before they ever search, so you have work lined up even in slow months. Andrea sets the strategy and keeps fresh ads running so your cost per lead stays down as you grow.

Leads: our Facebook and Instagram ads specialists.

Working with us

What you can count on.

✓

30+ leads in 30 days, or we work for free

If you're not getting 30+ leads in your first 30 days, we keep working for free until you do.

✓

Month to month. No long-term contract.

You stay because the phone is ringing, not because a contract says you have to. No setup fees.

✓

You see every lead and every dollar

Every lead hits your phone the moment it comes in, and calls are tracked. You get a weekly report showing what you spent, how many leads it brought in, and what we changed.

✓

Home service companies only

We don't work with law firms, dentists or online stores. We already know your busy season, your customers, and what a good job is worth to you.

Swipe to see all 4 promises

Book My Strategy Call

or call (833) 827-4425

From the owners

Owners We Work With

Home service owners we work with, on camera, in their own words.

$1.2M → $3.5Ma year in revenue

Zach Kansas City Tree Care

Read what Zach said

"I would say our calls have doubled since using them."

$525K → $1.4Ma year in revenue, plus a 2nd office

Troy Z. New Horizon Tree Service, Nashville TN

Read what Troy said

"Done the mailers, done the flyers, print ads, Angi. Nobody has done what Home Service Direct has done for my business. In less than six months we have scaled, opened another office and acquired more employees. It is the best marketing decision I've made for my company."

Crew of 3 → 5-6in 4 years with us

Jeremy Allscape Solutions, Albuquerque NM

Read what Jeremy said

"I've been with you guys for four years now and my business has grown. When I first started it was just me and maybe two other guys. Now I have got about five, six guys and I am building a second crew right now."

A full calendaryear-round, even in the slow months

Joe Cut Rite Tree Service, Fresno CA

Read what Joe said

"I always struggled to keep all our crews busy year-round. Phones were at a standstill at certain times of year. Since I've been dealing with Dave from Home Service Direct, he's always kept our calendar full. It has been a game changer for our company."

Swipe to see all 4 owners

Book My Strategy Call

or call (833) 827-4425

Our story

Why we started HSD

David spent years running ads for contractors and kept seeing agencies treat a tree service like a dentist's office: the same templates, leads shared with three other companies, and monthly reports nobody could read.

He started Home Service Direct in 2018 to do it differently. We work only with home service companies, every lead goes to you alone, and the reports are written for an owner, not a marketer. Burcu joined to run operations and built the systems that keep every account on track as we've grown.

2018Year we started
100+Home service companies served
$8M+In ad spend managed
300+Local markets

Who we work with

Industries We Serve

Only home service companies. Pick your trade to see how we get your phone ringing.

Your next step

Ready to Grow Your Home Service Business?

Book a 15-minute strategy call. We'll audit your current marketing, show you what your competitors are doing, and map out a plan to get you more leads.

On this 15-minute call, we'll:

  • ✓Audit your current marketing spend and lead flow
  • ✓Show you exactly what your top competitors are doing
  • ✓Identify the fastest channels to generate leads in your market
  • ✓Build a custom 90-day growth plan for your business
  • ✓Calculate your projected lead volume and cost per lead
Book Your Strategy Call

15 minutes with our strategy team. You leave with a growth plan for your market.

Next: we reach out to set a time for your 15‑minute call.

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We run your marketing onGoogleFacebookInstagramLocal Service Ads
No long-term contractYour accounts stay yours

Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.

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