Local Service Ads sit at the very top of Google - above every paid ad and organic result - with a green verified checkmark. We handle verification, bidding, lead disputes, and optimization so you pay-per-lead instead of per-click.
Local Service Ads for Home Service Contractors since 2018 · 100+ companies · No long-term contracts
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
This is the preview page, so nothing was sent.
Local Service Ads since 2018
From 2-truck crews to multi-location operations - home service owners across North America book more jobs with Home Service Direct.
From the owners
Don't take our word for it. These home service business owners tried other agencies before finding us.
Zach Kansas City Tree Care
"I would say our calls have doubled since using them."
Troy Z. New Horizon Tree Service, Nashville TN
"Done the mailers, done the flyers, print ads, Angi. Nobody has done what Home Service Direct has done for my business. In less than six months we have scaled, opened another office and acquired more employees. It is the best marketing decision I've made for my company."
Jeremy Allscape Solutions, Albuquerque NM
"I've been with you guys for four years now and my business has grown. When I first started it was just me and maybe two other guys. Now I have got about five, six guys and I am building a second crew right now."
Joe Cut Rite Tree Service, Fresno CA
"I always struggled to keep all our crews busy year-round. Phones were at a standstill at certain times of year. Since I've been dealing with Dave from Home Service Direct, he's always kept our calendar full. It has been a game changer for our company."
Swipe to see all 4 owners
Book My Strategy Callor call (833) 827-4425
Common problems
Pick the one that sounds most like your home service company. Here is what we check first.
Where we usually startVerification, services, towns and budget set up right
Book My Strategy Callor call (833) 827-4425
Where we usually startWeekly lead disputes and tracking on every lead
Book My Strategy Callor call (833) 827-4425
Where we usually startReviews, answer speed and a complete profile
Book My Strategy Callor call (833) 827-4425
Where we usually startA text to every new lead within seconds, same-day follow-up, and exclusive leads
Book My Strategy Callor call (833) 827-4425
What you get
Every piece of the Local Service Ads machine, built and maintained by our team.
Swipe to see all 6 parts
Book My Strategy Callor call (833) 827-4425
Top-Of-Page Placement
Local Service Ads sit above every Google Ad, above the Map Pack, and above every organic result. The green verified checkmark is the first thing a homeowner sees - and it's the only real estate on the page you can't buy at auction.
Google has verified your license, insurance, and background. Homeowners see it before anything else.
No pay-per-click gambling. Every dollar spent equals a real, ready-to-book inbound lead.
We dispute every bad lead within 30 days so Google credits them back. Most contractors leave this money on the table.
Swipe to see all 3 points
Check My LSA Eligibilityor call (833) 827-4425
Your dashboard
Your own dashboard and app, live every day. Here is a real client's dashboard and app, the same one every home service company we work with gets.
Book My Strategy Call
Kansas City Tree Care's real dashboard and app, last 30 days. Every number is real.
On every channel, every day.
With their name, town and the job they want.
So you know where the next dollar goes.
Swipe to see all 3 points
Why owners pick us
Not every home service is eligible for LSA. Tree, windows, flooring, land clearing, gutters - we know the exact service categories to register, and the ones to avoid.
Google asks for additional documents during verification. If you miss a request, verification stalls for weeks. We're your point of contact and we respond same-day.
LSA credits back invalid leads - but only if you dispute within 30 days. Most contractors dispute maybe 5% of bad leads. We dispute 100% of the ones that qualify.
LSA alone caps out eventually. We run LSA + traditional Google Ads + retargeting so you fill every lead slot Google has to offer in your market.
Swipe to see all 4 reasons
How it works
We pull your license, insurance, and background check docs. Submit everything to Google on day one.
We respond to every Google document request within 24 hours so your approval doesn't stall.
Budget set, service area mapped, bid multipliers configured for your highest-value zip codes.
Weekly bid and budget tuning. Daily lead disputes. Monthly strategy reviews with your account manager.
Swipe to see all 4 steps
or call (833) 827-4425
Questions
LSA is pay-per-lead, not pay-per-click. Typical cost per qualified lead ranges from $18 to $75 depending on your service and market. You set a weekly budget and Google stops showing your ads once you hit it. Most of our clients run $150-$800/week on LSA.
Google publicly says 2 weeks. Without an agency managing document requests, it commonly drags to 6-8 weeks because Google asks for additional docs and most contractors miss the emails. With us handling verification, our clients typically go live in 2-4 weeks.
Tree service, window replacement, flooring, roofing, gutters, painting, plumbing, electrical, HVAC, pest control, locksmith, moving, and many more. Land clearing sits in a gray zone - we'll tell you on the strategy call whether your exact services qualify.
Yes - and you should. LSA and Google Ads target different parts of the result page. Running both captures more clicks and more leads, and the two feed each other's quality scores.
Every LSA lead can be disputed within 30 days. If the lead was a wrong number, spam, out of your service area, or asking for a service you don't offer, Google credits it back. We dispute every invalid lead for you automatically.
Google doesn't require a minimum, but realistically you need 15+ 4-5 star reviews to compete. If you're below that, we build your review flow as part of onboarding so your LSA placement climbs as reviews come in.
Keep exploring
Swipe to see all 3 pages
Your next step
Book a 15-minute strategy call. We'll review your LSA eligibility, your competitors' spend, and what a realistic lead volume looks like in your market.
What happens on your 15-minute call
Before the call we check your towns, the companies you're up against and what homeowners search for in your trade.
Which channels fit your market, what your home service leads should cost in your zip codes, and how many exclusive calls to expect.
Yours to keep, whether you start with us or not. If you do, it's month to month and your first leads usually come in within 48 to 72 hours.
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
This is the preview page, so nothing was sent.
Why Is Your Competitor Always at the Top of Google with That Green Checkmark? You search "plumber near me" or "HVAC repair" and there they
Read Article →
You Spent $4,200 on Window Leads Last Month. You Closed $30,000 in Jobs. You Think That's a Win. It's not. Your $4,200 bought 70 shared
Read Article →
Your Competitor Spends $4,200/Month on Google Ads and Generates 55 Leads at $76 Each. You Spent $3,800 and Got 11 Leads at $345 Each. Same
Read Article →
Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
Grab a free strategy call and we'll map out exactly how to get your phone ringing with more leads and booked jobs. 15 minutes, no contracts, no pressure.