Every Door Direct Mail and targeted mailing lists designed for home service contractors. We handle design, printing, carrier routing, and response tracking - and deliver response rates 2-5x higher than agencies who don't know your industry.
Direct Mail for Home Service Contractors since 2018 · 100+ companies · No long-term contracts
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
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Direct mail since 2018
From 2-truck crews to multi-location operations - home service owners across North America book more jobs with Home Service Direct.
From the owners
Don't take our word for it. These home service business owners tried other agencies before finding us.
Zach Kansas City Tree Care
"I would say our calls have doubled since using them."
Troy Z. New Horizon Tree Service, Nashville TN
"Done the mailers, done the flyers, print ads, Angi. Nobody has done what Home Service Direct has done for my business. In less than six months we have scaled, opened another office and acquired more employees. It is the best marketing decision I've made for my company."
Jeremy Allscape Solutions, Albuquerque NM
"I've been with you guys for four years now and my business has grown. When I first started it was just me and maybe two other guys. Now I have got about five, six guys and I am building a second crew right now."
Joe Cut Rite Tree Service, Fresno CA
"I always struggled to keep all our crews busy year-round. Phones were at a standstill at certain times of year. Since I've been dealing with Dave from Home Service Direct, he's always kept our calendar full. It has been a game changer for our company."
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Common problems
Pick the one that sounds most like your home service company. Here is what we check first.
Where we usually startCall tracking on every lead and one report with every channel and every dollar
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Where we usually startA review request after every job, your Google profile, and a website built to book the job
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Where we usually startA website built to book jobs, with call tracking on every page
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Where we usually startYear-round ads planned around your season, plus your reviews and rankings
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What you get
Turnkey direct mail - we handle every step from list to response tracking.
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Direct Mail That Gets Called
Email has a 1% open rate. A well-designed EDDM postcard has an 80%+ open rate - and it sits on kitchen counters for days. We design, print, route, and track direct mail that books same-day estimates.
Big headline, specific offer, urgency, single call-to-action. Tested layouts for contractors.
Homeowners most likely to need your service - not renters, not apartments.
Every call routed through a tracked number so you know exactly which drop generated it.
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Plan My First Mail Dropor call (833) 827-4425
Your dashboard
Your own dashboard and app, live every day. Here is a real client's dashboard and app, the same one every home service company we work with gets.
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Kansas City Tree Care's real dashboard and app, last 30 days. Every number is real.
On every channel, every day.
With their name, town and the job they want.
So you know where the next dollar goes.
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Why owners pick us
Email has 1-3% open rates. Direct mail has 80%+ open rates for homeowners 45+. For high-ticket home services, mail physically sits on the counter until the homeowner makes a decision.
After a storm, homeowners WANT your postcard. For seasonal services (tree trimming, gutter cleaning, mulch), mail hitting the week intent peaks converts at 2-3x email.
Homeowners who get a postcard and then see your Facebook retargeting ad convert at 3-4x vs either channel alone. We pair every mail drop with digital retargeting.
Most agencies send the same "We're the Best in Town" postcard. We write direct-response copy with specific offers, neighborhood-level targeting, and tracking - the stuff that actually gets called.
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How it works
Pick zip codes, build targeting criteria, define offer, set budget and expected response goals.
Postcard design, variable-data setup, dedicated tracking phone number, QR code for digital response.
Production, USPS approval, drop at the post office. Expect mail in homes 5-10 days after drop.
Log every call. Measure response by zip and offer. Schedule drop #2 based on what performed best.
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or call (833) 827-4425
Questions
EDDM saturation mailings typically produce 0.5-1.5% response. Targeted homeowner lists produce 2-5% response. For seasonal services (storm response, gutter cleaning, tree work in spring) we regularly see 4-7% on well-timed drops.
EDDM runs about $0.28 per piece all-in (design, print, postage). Targeted first-class is about $0.55-$0.70 per piece. A typical 5,000-piece drop costs $1,400-$3,500. We recommend 3-5 drops spread over 60-90 days for real compounding results.
Mail hits homes 5-10 days after drop. First calls start that week. The bulk of response comes in weeks 2-4 after the mail arrives. Some homeowners save the postcard and call months later - we've had leads come in 6+ months post-drop.
EDDM is cheaper per piece and works for high-volume services (tree, lawn, gutters). Targeted mail is more expensive per piece but produces 2-3x the response for higher-ticket services (windows, flooring, roofing). Most clients run both.
Both. Year-round mail builds brand recognition so your name is already familiar when a homeowner needs you. Seasonal blasts (after storms, before winter, early spring) capture the peak intent moments. Our best clients run a 12-month schedule with seasonal surges.
Every campaign gets a unique tracked phone number printed on the piece. Every call is recorded, scored, and tied back to the mailing. You'll know exactly how much revenue every $1 spent on mail produced - same transparency as digital.
Keep exploring
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Your next step
Book a 15-minute strategy call. We'll map your service area, estimate realistic response rates, and put together a direct mail plan with exact costs and timelines.
What happens on your 15-minute call
Before the call we check your towns, the companies you're up against and what homeowners search for in your trade.
Which channels fit your market, what your home service leads should cost in your zip codes, and how many exclusive calls to expect.
Yours to keep, whether you start with us or not. If you do, it's month to month and your first leads usually come in within 48 to 72 hours.
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
This is the preview page, so nothing was sent.
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Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
Grab a free strategy call and we'll map out exactly how to get your phone ringing with more leads and booked jobs. 15 minutes, no contracts, no pressure.