Only 20% of website visitors contact you on their first visit. Retargeting puts your business back in front of the other 80% - on Google, Facebook, YouTube, and across the web - until they're ready to call.
Home Service Retargeting Experts since 2018 · 100+ companies · No long-term contracts
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
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Retargeting ads since 2018
From 2-truck crews to multi-location operations - home service owners across North America book more jobs with Home Service Direct.
From the owners
Don't take our word for it. These home service business owners tried other agencies before finding us.
Zach Kansas City Tree Care
"I would say our calls have doubled since using them."
Troy Z. New Horizon Tree Service, Nashville TN
"Done the mailers, done the flyers, print ads, Angi. Nobody has done what Home Service Direct has done for my business. In less than six months we have scaled, opened another office and acquired more employees. It is the best marketing decision I've made for my company."
Jeremy Allscape Solutions, Albuquerque NM
"I've been with you guys for four years now and my business has grown. When I first started it was just me and maybe two other guys. Now I have got about five, six guys and I am building a second crew right now."
Joe Cut Rite Tree Service, Fresno CA
"I always struggled to keep all our crews busy year-round. Phones were at a standstill at certain times of year. Since I've been dealing with Dave from Home Service Direct, he's always kept our calendar full. It has been a game changer for our company."
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Common problems
Pick the one that sounds most like your home service company. Here is what we check first.
Where we usually startCall tracking on every lead and one report with every channel and every dollar
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Where we usually startA review request after every job, your Google profile, and a website built to book the job
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Where we usually startA website built to book jobs, with call tracking on every page
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Where we usually startYear-round ads planned around your season, plus your reviews and rankings
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What you get
Everything you need to win back lost visitors and turn them into booked jobs - across every platform they use.
Result: Track every visitor and their behavior on your site
Result: Right message to the right person at the right time
Result: Ads that stand out and drive clicks back to your site
Result: Full coverage across the platforms your prospects use
Result: Maximum ROI from every retargeting dollar
Result: Full transparency on what retargeting generates
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Stay Top-Of-Feed. Stay Top-Of-Mind.
Only 2-4% of first-time visitors convert. The other 96% leave to comparison-shop. Retargeting pulls them back into Facebook, Instagram, and the Google Display Network until they're ready to call.
Separate audiences for “visited tree removal”, “visited trimming”, “got a quote but didn't book.”
Prevents ad fatigue - fresh angles, fresh offers, fresh photography.
We cap impressions so you stay memorable without becoming “that stalker brand.”
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Your dashboard
Your own dashboard and app, live every day. Here is a real client's dashboard and app, the same one every home service company we work with gets.
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Kansas City Tree Care's real dashboard and app, last 30 days. Every number is real.
On every channel, every day.
With their name, town and the job they want.
So you know where the next dollar goes.
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Why owners pick us
We know which audiences convert for tree services, window contractors, flooring companies, and gutter installers - and we know the different follow-up timing each niche requires.
Real job photos, video testimonials, seasonal urgency. Not generic stock image ads that look like every other contractor. Your ads stand out because they show real work from real projects.
Google Display, Facebook, Instagram, YouTube. Your ads are everywhere your prospects go. We manage all platforms from one dashboard so nothing falls through the cracks.
You see exactly how many leads came from retargeting and what they cost. No hidden fees, no vanity metrics - just clear reporting on calls, forms, and revenue generated.
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How it works
We install tracking pixels across your entire site in 24-48 hours. Every visitor gets tagged so we can follow up with them later.
7-14 days to build retargetable audience segments. We separate homepage visitors, service page visitors, form abandoners, and past customers.
Custom creative goes live across Google Display, Facebook, Instagram, and YouTube. Different ads for different audiences, A/B tested from day one.
Weekly optimization, monthly ROI reports. We scale winners, cut losers, and continuously improve your cost per lead and conversion rate.
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Questions
$500-1,500/month is typical for retargeting campaigns. This covers ad spend across Google Display, Facebook, Instagram, and YouTube.
Retargeting is one of the most cost-effective forms of advertising because you're only showing ads to people who already visited your site. Cost per click is typically 50-70% lower than cold traffic campaigns, and conversion rates are 2-3x higher.
We recommend starting at the lower end and scaling as results prove out. Most clients see positive ROI within the first month.
Audience builds in 7-14 days, first conversions within 2-3 weeks.
Unlike SEO which takes months, retargeting starts delivering results almost immediately once your audience reaches critical mass.
We use first-party data, server-side tracking, and platform pixels to ensure your retargeting remains effective regardless of browser privacy changes.
We stay ahead of privacy changes so you don't have to worry about them. Your campaigns keep running and converting.
Recommended: 500+ monthly visitors for effective retargeting. Most platforms require minimum audience sizes (typically 100-1,000 users) before retargeting campaigns can run.
If your traffic is below 500/month, we recommend pairing retargeting with SEO or PPC to build your visitor base first. Once traffic is sufficient, retargeting becomes incredibly efficient because you're only paying to reach people who already showed interest.
If you're running Google Ads or have decent organic traffic, you likely already have enough visitors to start retargeting immediately.
We manage all platforms from one dashboard and optimize budget allocation based on which platforms drive the best results for your specific business.
Yes - and you should. This is one of the most powerful features of retargeting. We create separate audience segments based on which pages visitors viewed:
This segmentation dramatically improves click-through and conversion rates because the ad matches exactly what the visitor was already interested in.
Keep exploring
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Your next step
Get Your Free Retargeting Assessment
On this 15-minute call, we'll:
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
This is the preview page, so nothing was sent.
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Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
Grab a free strategy call and we'll map out exactly how to get your phone ringing with more leads and booked jobs. 15 minutes, no contracts, no pressure.