We get your phone ringing with homeowners ready to replace a rotted deck or build the composite they have wanted for years, not tire-kicker repair calls. One team running every channel for deck builders, so you stay on the jobsite while your calendar fills.
Decking Marketing Agency since 2018 · 100+ companies · No long-term contracts
15 minutes with our team. You leave with a game plan for your market.
Next: we reach out to set a time for your 15‑minute call.
This is the preview page, so nothing was sent.
Decking marketing since 2018
From 2-man crews to multi-location operations, deck builders across North America book more jobs with Home Service Direct.
From the owners
Home service owners we work with, on camera, in their own words. Every lead they get is exclusive to them, never shared.
Zach Kansas City Tree Care
"I would say our calls have doubled since using them."
Troy Z. New Horizon Tree Service, Nashville TN
"Done the mailers, done the flyers, print ads, Angi. Nobody has done what Home Service Direct has done for my business. In less than six months we have scaled, opened another office and acquired more employees. It is the best marketing decision I've made for my company."
Jeremy Allscape Solutions, Albuquerque NM
"I've been with you guys for four years now and my business has grown. When I first started it was just me and maybe two other guys. Now I have got about five, six guys and I am building a second crew right now."
Joe Cut Rite Tree Service, Fresno CA
"I always struggled to keep all our crews busy year-round. Phones were at a standstill at certain times of year. Since I've been dealing with Dave from Home Service Direct, he's always kept our calendar full. It has been a game changer for our company."
Swipe to see all 4 owners
Get My Marketing Assessmentor call (833) 827-4425
Common problems
Pick the one that sounds most like your deck builder. Here is what we check first.
Where we usually startCall tracking on every lead and one report with every channel and every dollar
Get My Marketing Assessmentor call (833) 827-4425
Where we usually startA review request after every job, your Google profile, and a website built to book the job
Get My Marketing Assessmentor call (833) 827-4425
Where we usually startA website built to book jobs, with call tracking on every page
Get My Marketing Assessmentor call (833) 827-4425
Where we usually startYear-round ads planned around your season, plus your reviews and rankings
Get My Marketing Assessmentor call (833) 827-4425
Lead generation on 6 channels
A homeowner builds one deck every 10 to 15 years, so your job is to be the deck builder they already know when that day comes. We run all six of these channels together, so your company shows up when someone is pricing a composite deck tonight and stays in front of the neighbor whose old boards are starting to rot.
Here is exactly how each channel works to make your company the deck builder homeowners call when their boards rot out or they finally green-light that composite deck and pergola.
Be the first call when they search
Get known before they need you
Own the top spot with Google's badge
Win the map in every town you work
Show up at the best doors in town
Put your crews in front of your market
Swipe to see all 6 channels
Get My Marketing Assessmentor call (833) 827-4425
Your dashboard
215 quote requests. Here is a real client's dashboard and app, the same one every deck builder we work with gets.
See My Decking Channel Plan
Kansas City Tree Care's real dashboard and app, last 30 days. Every number is real.
Google Ads, Facebook, Local Service Ads, SEO, YouTube, Direct Mail, six channels working together. When one slows down, the others keep your crew booked. No more "single-channel panic" when Facebook has a bad week.
Every week we move your budget toward the channel, campaign, and keyword producing the most booked deck install jobs. When Facebook pulls ahead of Google, we shift. Your money always chases the crew’s best bookings, automatically.
Every call, text, and form tagged to the exact ad that produced it. That $22K composite deck? Came from a $32 Google click. No agency black box, you see exactly which campaign paid for which job.
Swipe to see all 3 points
Why owners pick us
A new deck is an $8K to $40K decision a homeowner makes once in 15 years. Winning it is not about one ad campaign, it is about being the deck builder people in your town already know and trust when their old boards rot or they want a composite deck for summer. Since 2018 we have built that for 150+ deck building companies, running every channel under one roof so you can stay on the jobsite.
150+ deck building clients, and that is all we do. We know a rotted-deck or "I want it built before summer" homeowner is ready to buy now, and a "just getting prices" homeowner needs weeks of follow-up. A generic agency treating you like a dentist does not.
Google Ads, Facebook, LSA, SEO, YouTube, direct mail, your website and your reviews, all run by one team that talks to each other. No more juggling a web guy, an ad guy, and a mail vendor who each blame the other two when the calls slow down.
Paid ads turn the phone on fast, but we are also building your reviews, your rankings, and your before-and-after gallery the whole time. Six months in, more of your estimates come from homeowners who already saw your decks and knew your name, not from a click you paid for that day.
National lead sites like Angi and the brand "find a builder" locators put you in a pile with five other crews. We cannot stop them, so we make you win on Local Service Ads, fast quotes, real before-and-after photos, and financing offers that turn a local deck builder into the obvious local choice.
Your ad accounts, your website, your Google profile, your reviews, all stay in your name. You see exactly which channel produced each estimate and what it cost. That $22K composite deck came from a $32 Google click. If you ever leave, you keep everything you built. Nothing held hostage.
Month to month, cancel anytime. We don't lock you in because we don't need to. When your name is the first one homeowners call in your town and your crews are booked weeks out, you are not going anywhere.
Swipe to see all 6 reasons
How it works
Every week without a system, the $15K composite deck jobs in your area go to the builder who quoted first. Here's how to be that builder.
If your build calendar has gaps and you're still chasing small repair jobs to stay busy, it's time to talk to a deck builder marketing team that has done this for 150+ companies.
On the call we map out where your next composite and tear-out-and-replace jobs will come from. You hang up with a clear plan built around your service area, your crew capacity, and your build season, not a cookie-cutter template.
We get your phone ringing with real quote requests, your build calendar full, and your install crews booked out for weeks, so you land more big composite jobs and become the #1 deck builder in your area.
Swipe to see all 3 steps
Schedule My Strategy Callor call (833) 827-4425
Questions
A generic agency runs the same playbook for a dentist, a law firm, and a deck company. Decking does not behave that way. The work is heavily seasonal, a full composite build is worth many times a board repair, and a homeowner wants to see your past work and have a real person come out to measure and design before they sign anything.
We have only done home services since 2018, so we build around the spring and summer rush, lead with your before-and-after photos, weight your spend toward the high-ticket composite and multi-level jobs, and get people booked into an in-home design visit instead of just turning on ads and hoping.
Almost every time, it was the setup, not the channel. The usual misses are stock images instead of your real finished decks, targeting everyone in the metro instead of homeowners who can afford an $8,000 to $30,000 build, sending clicks to a homepage instead of a page built to book a design visit, quitting in three weeks before the ads optimized, and no call tracking so nobody knew which ad booked the job.
Fix those and the same channels that "didn't work" start booking real builds. That is most of what we do when a deck company comes to us off a bad campaign.
Some of it pays off in days, the rest compounds over months, which is the whole point of running a system instead of one campaign. Paid search and Local Service Ads can ring the phone within a week. Facebook usually takes a few days to settle in. SEO, reviews, and your Google Business Profile take a couple of months but then keep producing without a click charge on every call.
Because decking is so seasonal, the smart move is to market through the slow winter so your spring and summer are already booked when everyone else is just starting to advertise.
Every call and form is tracked back to the exact channel that produced it, so you can see that the $22,000 composite build came from a paid search click, not a guess. You get a straight weekly read on what booked, what it cost, and which areas are producing, instead of a dashboard full of impressions and "engagement" that never paid an invoice.
If a channel is not booking jobs, we move the money to one that is. That is the whole job.
In peak season, a strong month for an established crew is a booked-out schedule with the high-ticket composite and large multi-level builds weighted ahead of the small board repairs, plus a chunk of design visits coming from people who already saw your work and asked for you by name. Early months are smaller while the engine and the photo library build.
We work with everyone from a single-crew operation to multi-crew companies, and we build for steady, profitable growth, not a one-time spike of tire-kicker calls.
Don't trust us, verify us. We will hand you the numbers of current deck builder clients so you can call and ask if they got the work, how fast it came, and whether they would do it again.
We work month to month with no long lock-in, and you own your ad accounts, your Google Business Profile, and every lead and recording. If we are not producing, you can walk and keep all of it. We would rather earn next month than trap you in a contract.
Keep exploring
Swipe to see all 3 pages
Your next step
Hop on a 15-minute strategy call. We'll show you how many composite and tear-out-and-replace deck jobs your market is searching for right now, and how to be the builder who quotes them first.
What Happens Next
We pull deck-build search demand for your area, size up the other builders, and find the higher-value zip codes where the big composite jobs live.
We walk you through how many deck quote requests to expect, what they'll cost, and the revenue that puts on your crews this build season.
Exclusive deck quote requests start hitting your phone. Month-to-month, cancel anytime.
Performance Guarantee: If you don't get qualified deck quote requests in 30 days, we keep working at no charge until you do. No contracts. No setup fees.
15 minutes with our team. You leave with a game plan for your market.
Next: we reach out to set a time for your 15‑minute call.
This is the preview page, so nothing was sent.
Marketing for decking companies is not one channel, it is all of them pulling together. Decking advertising on Google, Facebook, and the map pack only pays off when it runs as one system. That is the difference between real Decking marketing and a freelancer boosting a post once a month. Some builders call this decking advertising, others say deck advertising, either way it only works when every channel runs together.
If you cannot name the channel that booked your last five deck jobs, you do not have a marketing system, you have a stack of receipts. Most deck builders are not under-marketed. They are scattered: a little Facebook here, a yard sign in a finished customer's yard, a website some agency built three years ago and forgot, and no way to tell which dollar turned into a $20,000 composite build. This guide is about fixing that, owner to owner.
The problem is almost never that you are doing too little. It is that you are doing six things halfway instead of three things all the way. You post a finished-deck photo when you remember to, your Google profile has four pictures from two seasons ago, the ads a generic agency set up are bidding on "deck" instead of "composite deck builder," and nobody is calling homeowners back fast enough in the spring rush.
Then there is the tracking problem. If you do not know your cost per booked job by channel, every budget decision is a guess. You keep spending on the thing that feels busy and quietly cut the thing that was actually booking your highest-ticket composite decks. The agencies selling you "impressions" and "engagement" love this, because those numbers always look good and never tie to a single deck on your build calendar.
The takeaway: a deck builder that runs three channels well and tracks every lead beats one running ten channels it cannot measure, every single time.
You do not need fifteen marketing ideas. You need the four or five that consistently put high-ticket decks on the calendar, run properly and pointed at the right neighborhoods:
Google Local Service Ads. The Google Verified placement at the very top of search. Pay per lead, exclusive, and the highest-intent spot there is for "deck builder near me." This is where the homeowner who already decided to build looks first.
Google Search Ads. Capture homeowners actively searching "composite deck cost," "Trex deck installation," and "deck builder," sent to a landing page built for decks, not your generic homepage. The money is in bidding up the high-ticket searches and blocking the junk like "deck of cards" and "deck the halls."
Google Business Profile and the Map Pack. A big share of local clicks land in the map results. A complete profile loaded with before-and-after deck photos and a steady flow of reviews ranks you there and feeds your Local Service Ads at the same time.
Facebook and Instagram. Decking is a visual trade, and this is where you sell the dream. Real photos and short clips of finished composite decks, multi-level builds, and railing upgrades, targeted at homeowners in the right neighborhoods, plus retargeting the ones who got a quote and stalled over winter.
Everything else, yard signs in finished yards, truck wraps, direct mail to the better subdivisions, is a multiplier on top of that core, not a replacement for it. Build the engine first, then add the extras.
There is no single right number, but most growing deck builders invest somewhere in the range of 7 to 12 percent of revenue back into marketing, weighted heavier when they are trying to fill the calendar or add a crew. The mistake is judging that spend by its price tag instead of the decks it books.
The $500-a-month agency is the most expensive option on the table. They run the same templated campaign for a deck builder, a dentist, and a plumber, they do not know a composite deck from a pressure-treated one, and they bill you while your budget burns on clicks that never book. Cheap marketing does not save money. It quietly costs you the high-ticket decks that went to the builder with a real system.
Likes, impressions, clicks, and "reach" do not pay your crew. The number that actually runs a deck business is cost per booked job: what you spent on a channel divided by the decks it actually booked. Track that one number per channel and the right decisions get obvious. You put more money behind what books $22,000 composite decks and cut what books $400 board repairs across town.
This is also the only honest way to compare channels. A Local Service Ads lead can cost more than a Facebook lead and still be cheaper per booked deck, because the intent is higher. You cannot see that without call tracking and a number tied to every lead, which is exactly what most deck builders are missing.
Decking is a high-ticket trade, and that should change how you think about spend. When the average job is worth thousands in profit, a lead that costs $80 instead of $30 is not expensive if it closes a real composite build. The builders who undershoot their marketing budget to "save money" end up with idle crews while the builder who spends to fill the calendar stays booked out for months. Set your budget against the value of a booked deck, not against the price of a single lead, and weight it toward the channels that bring the big jobs.
Deck demand is not flat, and your marketing should not be either. Spring and summer are when the calls flood in and the big composite builds get booked, so that is when you push budget hard and make sure every call gets answered live. The off-season is for two things: booking the repairs and smaller jobs that keep crews busy, and building the reviews and rankings that pay off when spring hits.
The builders who win do not crank up marketing in a panic when the weather turns. They are already at the top of Google in February, because they kept the engine running through the quiet months. The homeowner planning a spring deck starts shopping in late winter, and the builder who is already visible and reviewed books that job before the busy builders even turn their ads back on.
The scattered approach has a hidden tax: a web guy who does not talk to the ad guy who does not talk to whoever runs your Google profile. Leads slip through the cracks, nobody owns the result, and you are the one stitching it together between estimates and job sites.
An integrated system fixes that. The ads point at landing pages built to convert, the calls are tracked back to the channel that produced them, the reviews feed the rankings, and one team owns the cost per booked job across all of it. That is the difference between marketing that feels busy and marketing that fills the build calendar.
You can buy the best ads in town and still lose the job if they land on a slow, generic website. Most deck builder sites are brochures: a logo, a stock photo, a list of services, and a contact form buried at the bottom. A homeowner ready to spend $20,000 on a deck does not read a brochure. They want to see your work, proof you build what they want, and a fast way to get a quote.
A site that actually books jobs loads fast on a phone, leads with a real gallery of finished decks in composite and wood, shows off the multi-level and railing work that sets you apart, puts the call button and the form where a serious homeowner can find them, and answers the one question on their mind: can you build the deck I am picturing, and what does it cost. Every dollar you spend driving traffic is wasted if the page it lands on was built to look nice instead of to book the call.
When a homeowner gets three deck quotes, the star rating, the review count, and your photo gallery usually decide who they trust before they ever talk price. Reviews are not a vanity metric, they are one of the biggest drivers of where you show up in the Map Pack and the Local Service Ads lineup, and they do the convincing for you on every ad you run. A 4.9 with 150 reviews and a wall of finished-deck photos beats a 4.7 with 20 nearly every time.
That makes review generation and a real before-and-after gallery a marketing channel, not an afterthought. The builders who win ask every happy customer for a review the day the deck is done, send the direct link by text, and keep shooting clean photos of every finished build. It compounds: more reviews and better photos lift your rankings and your close rate at the same time. Most deck builders leave this entirely to chance.
Here is the trap a lot of owners do not see until they try to leave. The agency builds the Google Ads account, the Business Profile, the call tracking, and the website under their own name, so the day you stop paying, all of it walks out the door with them. You are left starting from zero, and they know it, which is why they do not have to keep earning your business.
Insist on owning everything from day one: your ad accounts, your Google profile, your website, your phone numbers, and your data. A marketing partner confident in their work has no problem with that, because they keep you by booking decks, not by holding your assets hostage. If an agency will not put your name on your own accounts, that tells you exactly how the relationship is going to go.
Whether you call it Decking marketing, digital marketing for decking, or just marketing for decking that books jobs, the scoreboard never changes: a full schedule, not vanity metrics. A Decking marketing company that cannot tie spend to booked work is not worth your money.
We have run marketing for home service contractors since 2018, and we only work in home services, so we are not learning your trade on your dime. We build the whole system, the ads, the landing pages, the Google profile, the reviews, the photo galleries, and the call tracking, and we manage it to one number: booked deck jobs. Everything is tracked, you own your accounts, and we work month to month. If your marketing feels busy but your calendar has open weeks, that is the problem we solve.
Get My Decking Marketing Plan
Full-service marketing agency exclusively serving home service contractors. Generating 50-200 exclusive leads per month since 2018.
Grab a 15-minute call and we'll show you how we'd fill your build calendar with real composite deck jobs. No contracts, no pressure.
