$8M+ in ad spend managed for 100+ home service companies$8M+ managed(833) 827-4425
Built to make the phone ring

Lawn Care Websites
That Sign Up Customers

Homeowners want to know what weekly service includes, what it costs and how to start. We build a site that answers all of it and makes signing up easy from a phone, live in about 5 days.

  • ✓Services, programs and how billing works, laid out clearly
  • ✓A page for every service and every town on your routes
  • ✓Hosting, updates and review requests included

Lawn Care Website Design since 2018 · 100+ companies · No long-term contracts

Get Your New Website

15 minutes with our team. You leave with a game plan for your market.

Next: we reach out to set a time for your 15‑minute call.

Got it. Preview only.

This is the preview page, so nothing was sent.

We run your marketing onGoogleFacebookInstagramLocal Service Ads
No long-term contractYour accounts stay yours

Lawn Care websites since 2018

100+ Home Service Companies Trust HSD

5 DaysTo Go Live
2018Helping Contractors Since
100+Companies Served
48-72 hrsTo your first leads

From the owners

Home Service Owners, In Their Own Words

We don't have lawn care owners on video yet, so here are tree service and landscaping owners we work with, talking about what changed for them.

$1.2M → $3.5Ma year in revenue

Zach Kansas City Tree Care

Read what Zach said

"I would say our calls have doubled since using them."

$525K → $1.4Ma year in revenue, plus a 2nd office

Troy Z. New Horizon Tree Service, Nashville TN

Read what Troy said

"Done the mailers, done the flyers, print ads, Angi. Nobody has done what Home Service Direct has done for my business. In less than six months we have scaled, opened another office and acquired more employees. It is the best marketing decision I've made for my company."

Crew of 3 → 5-6in 4 years with us

Jeremy Allscape Solutions, Albuquerque NM

Read what Jeremy said

"I've been with you guys for four years now and my business has grown. When I first started it was just me and maybe two other guys. Now I have got about five, six guys and I am building a second crew right now."

A full calendaryear-round, even in the slow months

Joe Cut Rite Tree Service, Fresno CA

Read what Joe said

"I always struggled to keep all our crews busy year-round. Phones were at a standstill at certain times of year. Since I've been dealing with Dave from Home Service Direct, he's always kept our calendar full. It has been a game changer for our company."

Swipe to see all 4 owners

Show Me My New Site

or call (833) 827-4425

Common problems

Why Isn't Your Website Booking Jobs?

Pick the one that sounds most like your lawn care company. Here is what we check first.

Calls

People visit and leave without calling

  1. 1Is there a call button at the top of every page on a phone?
  2. 2Does every service you sell have its own page?
  3. 3Does the page tell the homeowner what happens when they call?

Where we usually startA page for every job, with your number at the top

Show Me My New Site

or call (833) 827-4425

Speed

Most homeowners search on a phone and leave a slow site

  1. 1Does your site load in under 3 seconds on a phone?
  2. 2Can someone tap to call from the top of every page?
  3. 3Does the form work in a few taps, or ask for too much?

Where we usually startA fast site built for phones first

Show Me My New Site

or call (833) 827-4425

Your work

Homeowners can't see why they should pick you

  1. 1Does your site show real crew and finished-lawn photos, or stock photos?
  2. 2Are your Google reviews on the page where people decide?
  3. 3Does it say what makes you different in the first few seconds?

Where we usually startYour own photos, your reviews and a clear reason to call you

Show Me My New Site

or call (833) 827-4425

Tracking

You paid for a site and have no idea if it pays you back

  1. 1Do you know how many calls and forms your site brought in last month?
  2. 2Does every missed call get a text back?
  3. 3Do new leads land in one place, or spread across email, voicemail and texts?

Where we usually startCall tracking, a text back on every missed call, and every lead in one app

Show Me My New Site

or call (833) 827-4425

What you get

Everything That Comes With Your Lawn Care Website

Here is what each piece does to turn a visit into a booked job. Built, hosted and kept running for you.

1

Built For The Phone

  • ✓Homeowners pick a lawn service from their phone in early spring.
  • ✓Your site loads fast and makes signing up easy there.
2

Missed Calls Get A Text Back

  • ✓Miss a call on the mower and the homeowner gets a text right away, so they sign up with you instead of the next crew.
3

A Form That Asks About The Job

  • ✓The form asks yard size and the service they want, plus a photo, so you can quote a weekly price without a drive-by.
4

Your Google Reviews Up Front

  • ✓Your best reviews show up front.
  • ✓People choosing who will be in their yard every week want proof you show up.
5

A Page For Every Job

  • ✓Mowing, fertilization, aeration and cleanups each get a page, so customers find the add-ons too.
6

A Page For Every Town

  • ✓A page for each town and neighborhood on your routes, so new yards land near the ones you already mow.
7

Every Lead In One App

  • ✓Calls and signups land in one app on your phone, with yard size and service, so you can send a price from the trailer.
8

A Review Text After Every Job

  • ✓Your weekly customers get a text asking for a Google review, so reviews keep coming all season.

Swipe to see all 8 parts

Show Me My New Site

or call (833) 827-4425

Our work

Lawn Care Website Designs Our Team Built

Weekly lawn crews, design-build firms and outdoor living builders all sell differently. A few designs our team built for lawn and landscape companies:

Greenline Lawn and Landscape website design on a laptop

Greenline Lawn and Landscape

Greenline Lawn and Landscape website design on a phone
Stonegate Landscape and Design website design on a laptop

Stonegate Landscape and Design

Stonegate Landscape and Design website design on a phone
Canyon Hardscapes and Outdoor Living website design on a laptop

Canyon Hardscapes and Outdoor Living

Canyon Hardscapes and Outdoor Living website design on a phone
Cedar Post Fence and Deck website design on a laptop

Cedar Post Fence and Deck

Cedar Post Fence and Deck website design on a phone

Swipe to see all 4 websites

Your dashboard

Every Channel, Every Dollar, One Report

Your own dashboard and app, live every day. Here is a real client's dashboard and app, the same one every lawn care company we work with gets.

Show Me My New Site
KKansas City Tree Care | Ads report
Kansas City Tree Care's dashboard: every lead and what it cost across Local Services, Google Ads and Facebook
The same numbers in the phone app
Kansas City Tree Care's phone app with every lead and what it cost

Kansas City Tree Care's real dashboard and app, last 30 days. Every number is real.

✓What you spent

On every channel, every day.

✓Every lead

With their name, town and the job they want.

✓What each channel costs you

So you know where the next dollar goes.

Swipe to see all 3 points

Compare

Three Ways To Get A Lawn Care Website

Most lawn care companies try one of these. Here is what you actually get with each.

$299 A Month, $0 SetupHome Service Direct
Lead Marketplaces
Do-It-Yourself Site Builder
Who The Lead Belongs To
✓Yours Alone
✕Often Shared
✓Yours
Cost Per Lead
✓No Per-Lead Fee
✕Pay For Every Lead
✓No Per-Lead Fee
Google Reviews
✓Asked After Every Job
✕Stay On Their Site
~Up To You
Built For Lawn Care
✓Lawn Care Pages
✕Generic Profile
~Template
Your Time Each Week
✓We Build And Run It
~Racing To Call First
✕Nights And Weekends
Contract
✓Cancel With 30 Days Notice
~Pay As You Go
~Monthly Plan
$299 A Month, $0 Setup

Home Service Direct

Who The Lead Belongs To
✓Yours Alone
Cost Per Lead
✓No Per-Lead Fee
Google Reviews
✓Asked After Every Job
Built For Lawn Care
✓Lawn Care Pages
Your Time Each Week
✓We Build And Run It
Contract
✓Cancel With 30 Days Notice

Lead Marketplaces

Who The Lead Belongs To
✕Often Shared
Cost Per Lead
✕Pay For Every Lead
Google Reviews
✕Stay On Their Site
Built For Lawn Care
✕Generic Profile
Your Time Each Week
~Racing To Call First
Contract
~Pay As You Go

Do-It-Yourself Site Builder

Who The Lead Belongs To
✓Yours
Cost Per Lead
✓No Per-Lead Fee
Google Reviews
~Up To You
Built For Lawn Care
~Template
Your Time Each Week
✕Nights And Weekends
Contract
~Monthly Plan

Swipe to see all 3 options

See What Your Site Would Look Like

or call (833) 827-4425

Why owners pick us

What Goes Into Your Lawn Care Website

Everything a homeowner needs to pick you and sign up for the season, built around your business and your photos, not a template.

✓

Your Crews, Your Lawns

Your name, your colors, your trailers and the yards you actually maintain. Not a template with stock grass photos.

✓

Ready Before The Rush

Approve the design and your site goes live in about 5 days, so it is working before spring signups start.

✓

A Page For Each Service And Town

Mowing, fertilization, aeration, cleanups and mulching, plus a page for each town and neighborhood on your routes.

✓

Easy For Homeowners On A Phone

Tap-to-call at the top, a short signup form and fast pages, so a homeowner can book you between other things.

✓

Reviews Where They Decide

Review requests go out to your customers, and the best ones show on your pages next to the call button.

✓

Hosting And Changes Included

Hosting, security, updates and seasonal changes are part of the monthly rate. You never log in to anything.

Swipe to see all 6 reasons

Want Even More Calls? We Can Run Your Ads Too

Your website is where every call starts. If you want more calls on top of it, we also run ads for lawn care companies that send people straight to your new site. See how we run ads.

Google AdsShow up at the top when people search for your services.
Local Services AdsYour reviews beside your name, and you pay per lead.
Facebook & InstagramYour job photos in front of homeowners near you.

How it works

Up And Running In About 5 Days

You run the trucks. We build the site, set up the review requests and keep it all running.

1

Show Us Your Routes

A short call about your services, the towns and neighborhoods you mow and the work you want more of.

2

Approve The Design

We build it with your name, your crew photos and your services. You look it over and say go.

3

Live Before Spring

Your site goes live, and your customers start getting Google review requests automatically.

Swipe to see all 3 steps

Book My Strategy Call

or call (833) 827-4425

Questions

Lawn Care Websites: Common Questions

How long does it take to build my lawn care website?

About 5 days after you approve the design. We handle the design, writing and setup. You send us photos of your crews and lawns.

How much does a lawn care website cost?

$299 a month with $0 setup and no contract. That covers the website, hosting and fixes, a page for every job and every town you serve, the quote form that asks about the job, every lead in one app, missed-call text back and a Google review text after every job.

What should a lawn care website include?

What weekly service includes, your other services and programs, how billing works, the towns you serve, real photos, your reviews and a phone number and quote form that work well on a phone.

Can customers request a quote with just their address?

Yes. We keep the quote form short and ask for the address up front, so you can look up the property and get back with a price quickly.

Do I own the website?

Yes. Your domain, content and photos are yours. If you leave, we hand everything over.

What happens to my old website?

We move you over and redirect your old pages to the new ones, so you keep the traffic and rankings you have.

What is included each month?

Hosting, security, updates, content changes, Google review requests to your customers and support. No setup fees. No contract, cancel anytime.

Can customers sign up online?

We make it easy to request a quote from a phone with a short form that asks for the address and services. If you use a scheduling or billing tool, we can link to it.

Can you write the content for me?

Yes. We write every page around your services, programs and towns. You review it and tell us what to change.

Will the site work for snow removal in winter?

If you offer snow removal, we can add a page for it, so your site keeps bringing in work in the off-season.

Your next step

Ready For A Website That Signs Up Customers?

Hop on a 15-minute call. We will look at your current site and show you what your new lawn care website would look like.

What Happens Next

✓
Within 24 hours

We look at your website, your Google profile and the lawn companies showing up ahead of you on your routes.

✓
On your call (15 min)

We show you your new site and how review requests go out to your weekly customers.

✓
About 5 days later

Your site is live with a page for each service and each town you mow, and review requests are running.

$299 a month, $0 setup: you keep your domain, your content and your photos. Hosting, fixes, review texts and missed-call text back are included. No contract, cancel anytime.

Get More Lawn Care Calls

15 minutes with our team. You leave with a game plan for your market.

Next: we reach out to set a time for your 15‑minute call.

Got it. Preview only.

This is the preview page, so nothing was sent.

We run your marketing onGoogleFacebookInstagramLocal Service Ads
No long-term contractYour accounts stay yours

What Makes A Lawn Care Website Turn Visits Into Customers

A lawn care website isn't selling a one-time job. It is asking a homeowner to trust you with their yard every week for a season, and hopefully for years. That changes what the site needs to do. It has to explain the service clearly, look professional, make starting easy and help you land customers close to your routes. Here is what goes into every lawn care website we build.

What Weekly Service Includes

Homeowners want to know exactly what they are paying for. Spell out what a regular visit includes, such as mowing, trimming, edging and blowing off walks and driveways, how often you come, what happens when it rains and how billing works. Clear answers here take away the most common reasons people hesitate.

A Page For Each Service

Mowing, fertilization and weed control, aeration and overseeding, spring and fall cleanups, mulching and hedge trimming each get searched on their own and each have their own questions. A fertilization page should explain how many applications you do a year and when. An aeration page should explain why fall is the best time in many areas. Separate pages help you show up for each search and help sell add-ons to your mowing customers.

Seasonal Programs, Explained Simply

If you offer programs that bundle several services across the season, lay them out side by side so homeowners can pick one and move on. Simple choices get more signups than a long menu of separate services.

Pages For The Towns On Your Routes

A page for each town and neighborhood you service helps you show up in those places and tells homeowners you are already nearby. Mention the neighborhoods you work in and the day you are usually there. New customers close to your existing yards keep your routes tight.

Quotes From An Address

Many lawn companies price a yard from a satellite view. Ask for the address up front in a short form, along with what services they want, so you can get back with a price fast. The first company to reply with a clear price usually gets the customer.

Built For Phones First

  • Tap-to-call at the top of every page.
  • A short, thumb-friendly quote form.
  • Fast pages with compressed photos.
  • Big, readable text and buttons.

Photos That Show The Work And The Crew

Show fresh stripes, clean edges, before-and-afters of overgrown yards and your crews in uniform with their equipment. Homeowners want to see that the people coming every week are professional. Real photos, even from a phone, beat stock pictures of a lawn that isn't yours.

Reviews That Keep Coming

Your customers get a text asking for a Google review once they have seen your work. More reviews help you show up on the map, and the best ones go on your website where homeowners decide. It runs on its own all season.

Mistakes We See On Lawn Care Websites

No explanation of the service. A site that only says "mowing and landscaping, call for a quote" leaves homeowners guessing.

Every service on one page. It is harder to read and harder for Google to match to specific searches.

No service area. If homeowners can't tell whether you work in their town, many won't ask.

A long contact form. Asking for too much before a quote loses people. Name, phone, address and services is enough.

Questions Your Site Should Answer

Every lawn care company hears the same questions. Answer them on your website so homeowners can decide without waiting for a call back:

  • Which towns and neighborhoods do you service, and which day are you there?
  • What happens if it rains on my mowing day?
  • Do I need to be home?
  • How do I pause or cancel service?
  • Do you bag clippings or mulch them back into the lawn?
  • When do you start and stop for the season?

Clear answers make you look organized, cut down on phone tag and help your pages show up for the questions people search. They also set expectations, which means fewer complaints and better reviews later.

Show Your Service Area Clearly

A simple list or map of the towns and neighborhoods you cover, right on the home page, saves homeowners from guessing and saves you from quotes outside your routes. Link each town to its own page so people can see you already work near them.

Make Adding Services Easy

Your mowing customers are the easiest people to sell fertilization, aeration and cleanups to. Link from your mowing page to those services, explain when each one should happen and make it simple to add them with a quick message or call.

Set Up So Google Can Find It

Every page has its own title and description, your details match your Google profile and pages link to each other sensibly. That groundwork lets your lawn care SEO build over time.

Pages Every Lawn Care Site Should Have

  • A home page that says what you do, where you work and how to get a quote, in the first screen
  • Pages for mowing, fertilization and weed control, aeration and overseeding, cleanups and mulching
  • A page laying out your seasonal programs side by side
  • A page for each town and neighborhood on your routes
  • A commercial and HOA page
  • A "how service works" page: visit days, rain delays, billing and canceling
  • An about page with your real crew and equipment, plus a reviews page

What Changes When The Site Is Done Right

More homeowners sign up without a long back-and-forth, because the site already answered what is included, how billing works and whether you come to their street. You spend less time on the phone and more time mowing, and the customers you get are the ones who fit your routes.

Keeping The Site Fresh

Add photos through the season, update your programs and prices when they change and keep your reviews current on the site. We handle those updates as part of the monthly rate.

You Own It, We Run It

Your domain, content and photos are yours. We handle hosting, security, updates and changes. Your site goes live in about 5 days after you approve the design. To see where the customers come from once it is live, read about lawn care leads from your own site.

Home Service Direct designs and runs lawn care websites with service and town pages, simple quote forms, tap-to-call and Google review requests. Live in about 5 days, no contract, cancel anytime.

Show Me My Lawn Care Website

Full-service marketing agency exclusively serving home service contractors. Generating 30-150+ exclusive leads per month since 2018.

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