We manage PPC campaigns exclusively for home service companies - tree services, window contractors, flooring, land clearing, gutters. Our clients see 40% lower cost-per-lead within 90 days.
Home Service PPC Specialists since 2018 · 100+ companies · No long-term contracts
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
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Pay per click management since 2018
From 2-truck crews to multi-location operations - home service owners across North America book more jobs with Home Service Direct.
From the owners
Don't take our word for it. These home service business owners tried other agencies before finding us.
Zach Kansas City Tree Care
"I would say our calls have doubled since using them."
Troy Z. New Horizon Tree Service, Nashville TN
"Done the mailers, done the flyers, print ads, Angi. Nobody has done what Home Service Direct has done for my business. In less than six months we have scaled, opened another office and acquired more employees. It is the best marketing decision I've made for my company."
Jeremy Allscape Solutions, Albuquerque NM
"I've been with you guys for four years now and my business has grown. When I first started it was just me and maybe two other guys. Now I have got about five, six guys and I am building a second crew right now."
Joe Cut Rite Tree Service, Fresno CA
"I always struggled to keep all our crews busy year-round. Phones were at a standstill at certain times of year. Since I've been dealing with Dave from Home Service Direct, he's always kept our calendar full. It has been a game changer for our company."
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Common problems
Pick the one that sounds most like your home service company. Here is what we check first.
Where we usually startA landing page for each service, with your number at the top
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Where we usually startNegative keywords on day one and bids weighted to the jobs you want
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Where we usually startCall tracking on every ad and an account in your name
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Where we usually startA text to every new lead within seconds, same-day follow-up, and exclusive leads
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Lead generation on 6 channels
Full-service paid advertising built to generate leads for home service companies - not clicks, not impressions, leads that book jobs.
Be the first call when they search
Result: 40-85 leads/month at $25-85/lead
Result: 35-45% conversion rate vs industry 10-15%
Get known before they need you
Result: 40-150 leads/month at $25-45/lead
Facebook or Google: which fits youOwn the top spot with Google's badge
Result: 20-80 exclusive calls/month
Put your crews in front of your market
Result: Brand building + 20-50 leads/month
Result: Transparent data showing cost per lead and ROAS
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Google Ads Management
A homeowner typing “tree removal dallas” into Google is ready to buy. We put you at the top of that search - sharp headline, the right sitelinks, click-to-call extension, and a landing page built to convert.
Blocks “DIY”, “free”, “cheap”, “jobs”, “training” and 190 more budget-burners.
Every ad includes Free Estimate, Service Areas, Reviews, and a tap-to-call button.
Not 6-12% like your homepage - dedicated pages for the exact service searched.
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Your dashboard
Your own dashboard and app, live every day. Here is a real client's dashboard and app, the same one every home service company we work with gets.
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Kansas City Tree Care's real dashboard and app, last 30 days. Every number is real.
On every channel, every day.
With their name, town and the job they want.
So you know where the next dollar goes.
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Why owners pick us
We've spent $5M+ on home service ads and know which keywords book $5K jobs vs attract tire-kickers. Tree services, window contractors, flooring, land clearing, gutters - we know every niche.
Most clients get their first PPC lead within 2-3 days, not months. We launch fast with proven campaigns from hundreds of home service accounts.
Negative keywords, geo-targeting, dayparting - we eliminate wasted spend systematically. Average 40% reduction in cost per lead within 90 days.
Month-to-month, cancel anytime. We deliver 30+ leads in 30 days or we work free until you see results. Our retention rate speaks for itself.
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How it works
We analyze your current campaigns, find wasted spend, and identify opportunities. You get a complete report showing exactly what's working and what's burning money.
Keyword research, ad copy, landing pages, and tracking setup. Campaigns go live in 48-72 hours with proven structures from hundreds of home service accounts.
Weekly bid adjustments, A/B testing, negative keyword refinement, and channel expansion. We continuously optimize to lower your cost per lead.
Monthly ROI reports, call tracking data, and scaling recommendations. You see exactly which ads book jobs and where to invest more.
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Questions
First leads in 48-72 hours. Unlike SEO which takes months, PPC campaigns start generating leads within days of launch.
Campaigns are fully optimized by Week 3-4 as we gather data on which keywords, ads, and landing pages perform best. Full ROI is typically visible by Month 2 once we've dialed in targeting, bids, and negative keywords.
Most clients see their cost per lead drop 20-40% between Month 1 and Month 3 as we optimize.
Most home service companies start at $2,000-5,000/month in ad spend. We typically charge 15-20% of ad spend for management.
Minimum recommended: $1,500/month. Below that, there isn't enough data to optimize effectively or enough volume to keep your crews busy.
The right budget depends on your market, services, and growth goals. During your free PPC audit, we'll recommend a starting budget based on your specific situation and projected ROI.
You can, but most DIY accounts waste 30-50% of spend on irrelevant clicks. Common mistakes we see:
We've managed $5M+ in home service ads and know which keywords book jobs vs waste money. That experience saves most clients more than our management fee.
Yes. We run Google Search, Facebook/Instagram, Local Service Ads (LSA), YouTube, and Display/Retargeting.
Most clients start with 1-2 channels and expand as they see results. Google Search is usually the starting point because it captures high-intent searches. Facebook/Instagram works best for retargeting and generating demand in areas where search volume is limited.
We'll recommend the right channel mix based on your services, market, and budget during your free assessment.
99% of the time it's the setup - not the channel. The most common issues we fix when taking over accounts:
We'll audit your previous campaigns for free and show you exactly what went wrong and how we'd fix it.
Depends on your service and market. Typical ranges for our clients:
These are exclusive leads - not shared with competitors. During your free PPC assessment, we'll project your expected cost per lead based on your specific market and services.
Keep exploring
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Your next step
Schedule a free 15-minute PPC assessment. We'll audit your current campaigns, find wasted spend, and build a plan to generate more leads at lower cost.
On this 15-minute call, we'll:
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
This is the preview page, so nothing was sent.
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Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
Grab a free strategy call and we'll map out exactly how to get your phone ringing with more leads and booked jobs. 15 minutes, no contracts, no pressure.