Stop guessing which ads work. Our call tracking tells you exactly which keywords, campaigns, and channels generate your highest-value leads - so you can double down on what works and cut what doesn't.
Marketing Attribution Experts since 2018 · 100+ companies · No long-term contracts
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
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Call tracking since 2018
From 2-truck crews to multi-location operations - home service owners across North America book more jobs with Home Service Direct.
From the owners
Don't take our word for it. These home service business owners tried other agencies before finding us.
Zach Kansas City Tree Care
"I would say our calls have doubled since using them."
Troy Z. New Horizon Tree Service, Nashville TN
"Done the mailers, done the flyers, print ads, Angi. Nobody has done what Home Service Direct has done for my business. In less than six months we have scaled, opened another office and acquired more employees. It is the best marketing decision I've made for my company."
Jeremy Allscape Solutions, Albuquerque NM
"I've been with you guys for four years now and my business has grown. When I first started it was just me and maybe two other guys. Now I have got about five, six guys and I am building a second crew right now."
Joe Cut Rite Tree Service, Fresno CA
"I always struggled to keep all our crews busy year-round. Phones were at a standstill at certain times of year. Since I've been dealing with Dave from Home Service Direct, he's always kept our calendar full. It has been a game changer for our company."
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Common problems
Pick the one that sounds most like your home service company. Here is what we check first.
Where we usually startCall tracking on every lead and one report with every channel and every dollar
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Where we usually startA review request after every job, your Google profile, and a website built to book the job
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Where we usually startA website built to book jobs, with call tracking on every page
Get My Call Tracking Assessmentor call (833) 827-4425
Where we usually startYear-round ads planned around your season, plus your reviews and rankings
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What you get
Complete call intelligence for every marketing channel - so you know exactly what's working and what's wasting money.
Result: Know exactly which channel drives each call
Result: Identify why leads don't convert and fix it
Result: Never miss a lead, respond in minutes
Result: Full pipeline visibility from click to closed job
Result: Data-driven decisions that reduce cost per lead
Result: Recover 20-30% of missed leads automatically
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Get My Call Tracking Assessmentor call (833) 827-4425
See Every Lead. Score Every Call.
We instrument every Google Ad, Facebook post, LSA listing, SEO page, and direct mail drop with its own tracked number. When a homeowner calls, you know exactly which campaign earned the call - and which one to double down on.
Every marketing channel gets its own tracked number, swapped in automatically by source.
Searchable archive so you can coach reps, settle disputes, and spot missed opportunities.
Instantly see which channel produces $500 leads vs $35 leads.
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Start Tracking Every Leador call (833) 827-4425
Your dashboard
Your own dashboard and app, live every day. Here is a real client's dashboard and app, the same one every home service company we work with gets.
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Kansas City Tree Care's real dashboard and app, last 30 days. Every number is real.
On every channel, every day.
With their name, town and the job they want.
So you know where the next dollar goes.
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Why owners pick us
We understand tree service calls vs. flooring calls vs. window calls - different intent, different value. Our tracking is configured for your industry so you see the metrics that actually matter for booking jobs.
Most home service companies waste 30-50% of their ad budget on channels that generate zero leads. Call tracking shows you exactly where the waste is so you can redirect that budget to what's actually working.
Call recordings reveal why leads don't convert - long hold times, missed calls, poor phone scripts. Fix your phone process and close 20-30% more of the leads you're already paying for.
Integrates with Google Ads, Facebook, LSA, SEO, Direct Mail, and your CRM. One dashboard showing every call, every source, every dollar spent - regardless of where the lead came from.
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How it works
We install tracking numbers across all your marketing channels - Google Ads, SEO, Facebook, LSA, Direct Mail. Done in 24-48 hours with zero disruption.
Every inbound call is attributed to its source, keyword, and campaign. Call recordings capture every conversation for quality monitoring.
Weekly reports show what's working, what's wasting money, and where your best leads come from. Cost per lead by channel, keyword, and campaign.
Redirect budget from low-performing to high-performing channels. Fix phone processes that lose leads. Double down on what books jobs.
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Start Tracking Your Calls Todayor call (833) 827-4425
Questions
24-48 hours. Here's what happens:
There's zero disruption to your existing phone system. Tracking numbers forward directly to your real business number.
Yes. Call tracking works with any phone system - landline, VoIP, cell phone, or call center. Tracking numbers forward to your existing number, so nothing changes on your end.
Your customers dial the tracking number, it forwards instantly to your real number, and the call is recorded and attributed to the correct marketing source. The caller never knows the difference.
Yes. Every call is recorded and stored in a searchable library. You can:
Call recordings are one of the most valuable features - they reveal exactly why leads do or don't convert, giving you actionable data to improve your close rate.
$300-$800/month depending on call volume and number of tracking numbers needed.
Most clients save 3-5x the cost of tracking by eliminating wasted ad spend in the first month. If you're spending $5K+/month on marketing and don't know which half is working, call tracking pays for itself immediately.
No. Your real business number stays exactly the same. Tracking numbers are additional numbers that forward to your existing line.
Here's how it works: each marketing channel (Google Ads, SEO, Facebook, Direct Mail) gets its own unique tracking number. When someone calls that number, it forwards instantly to your real phone number. You answer calls the same way you always have - but now you know exactly where each caller found you.
Your existing number stays active for current customers, referrals, and anywhere else it's published.
We don't store medical data, but all call recordings are secure and encrypted.
For home service companies, HIPAA typically doesn't apply. But if you have specific compliance requirements, we configure the system to meet them.
Keep exploring
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Your next step
Schedule a free call tracking assessment. We'll show you how much of your marketing budget is generating leads vs. being wasted - and how to fix it.
On this 15-minute call, we'll:
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
This is the preview page, so nothing was sent.
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Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
Grab a free strategy call and we'll map out exactly how to get your phone ringing with more leads and booked jobs. 15 minutes, no contracts, no pressure.