4.6 ★★★★★ (833) 827-44254.6 ★★★★★ (833) 827-4425Full-service home service marketing: we run your Google Ads, Facebook Ads, Local Services Ads and Google reviews, and every lead is yours alone. For tree service, window and door, land clearing, gutter, fencing, decking and flooring companies.
4.6 ★★★★★ on Google from 22 reviews
"In the first month we got over 30 solid leads." Arizona Crane and Grapple
15 minutes with David. You leave with a plan for your market.
What kind of company do you run?
This is the preview page, so nothing was sent.
You'll talk to David Longacre, the founder. He has run marketing for home service companies since 2018.
What we run for you
Instead of relying on one lead source, we build a complete home service marketing system using 6 proven lead generation channels. Each generates different home service leads - from emergency calls to scheduled maintenance. When one slows down, the others keep leads flowing.
Capture high-intent searches when homeowners are actively looking for your services right now. Custom landing pages are converting at 35-45%. Call tracking on every lead. Immediate home service leads from people ready to book today.
Real client: a Kansas City tree company, Sep 19 to Oct 18 (from their Client Command report).
KC Metro Neighbors👋 Getting quotes for tree work? Read this before you pick a company. I'm Zach, and I've been taking care of KC trees since 1990...
Target homeowners with a video of your actual work before they need your service. Perfect for maintenance contracts, seasonal services, and building brand awareness through home service advertising in your service area.
Real client: a Kansas City tree company, Sep 19 to Oct 18 (from their Client Command report).
Position #1-2 for "roofer near me," "HVAC repair," "tree service near me" searches. top Local Service Ads spot, pay-per-call pricing, exclusive home service leads. We handle setup, verification, bid management, and review responses.
Real client: a Kansas City tree company, Sep 19 to Oct 18 (from their Client Command report).
Rank #1 for "roofer [city]," "window company near me," "tree service [city]." Free home service leads that compound over time. Lower your cost per lead by 50-70% over 6 months.
You get: your Google profile set up and posted to, and a review text after every job so your stars keep climbing.
Target specific neighborhoods with high home values. 3-touch home service marketing campaigns with QR codes to landing pages. Perfect for generating home service leads from high-value property owners in targeted zip codes.
You get: postcards to the streets around your jobs, with a tracked phone number. Example postcard shown.
Sponsored · 0:09Home service advertising showcases your expertise with video ads showing your trucks, crews, and completed work. Target homeowners watching home improvement content in your service area, generating home service leads.
You get: your crew and trucks in front of homeowners in your towns, on YouTube, before they ever search.
15 minutes with David. No contract. No pressure.
From the owners
"I would say our calls have doubled since using them."
ZachKansas City Tree Care$1.2M to $3.5M a year"In less than six months, we have scaled, opened another office."
TroyNew Horizon Tree Service$525K to $1.4M a year"I've been with you guys for four years now. And my business has grown."
JeremyAllscape, Albuquerque181 leads in his last 30 days4.6★★★★★22 reviews on GoogleI had the pleasure to speak to the owner, David who helped me identify strategies that would accelerate lead flow such as Facebook and Google local services. Sebastian is my project manager... We are currently doing great with Facebook and Google.
Working with home service direct for Facebook leads!! In the first month we got over 30 solid leads. Way better than Angie's, highly recommend!!
3 years working with Home Service Direct and I have no complaints. They run my Facebook Ads, and the difference has been real. I used to scramble for work, now I'm booked weeks out and getting more of the big removal jobs.
Home Service Direct has assisted our Tree Service Company to expand our business considerably. Through the guidance of David and Burcu, they have recreated our entire marketing strategy.
Since starting with home service direct my company has scaled way larger than I expected, by advertising using Facebook and helping me get good google reviews.
They have been very helpful in providing us with quality leads, and their team is always responsive and checks in with us regularly to make sure everything is going smoothly.
Real Google reviews of Home Service Direct, word for word (shortened where you see ...).
Book My Strategy Call15 minutes with David. No contract. No pressure.
Your report
Every client gets this report on their phone: what you spent, the leads each channel brought in, and what each lead cost. No spreadsheets, no "trust us".
A real tree company's report, Sep 19 to Oct 18. Their name is changed; every number is real.
Calls and forms land on your phone. Call or text back right from the truck.
What they need, what town they're in, and how soon. Before you ever pick up the phone.
Every new lead gets a text from your business right away. When the job's done, your customer gets a review request.
15 minutes with David. No contract. No pressure.
Why owners pick us
We're a full-service home service marketing agency that works exclusively with home service contractors - tree service, window and door, flooring, gutter, fencing, decking, bathroom remodeling, and land clearing companies. Since 2018 we have helped 100+ home service businesses grow through proven lead generation, marketing, and home service SEO.
100+ home service contractors across tree service, window and door, flooring, gutter, fencing, decking, bathroom and land clearing. We know what turns a homeowner into a booked job in your trade.
Tree service is our biggest trade: Zach, Troy and Jeremy above are all tree companies.
Most clients see their first home service leads within 48 to 72 hours. We start with the channels that ring the phone fast, then add the ones that keep it ringing.
No 90-day "strategy phase".
Month-to-month agreements and no long-term contracts. We earn your business every month with results you can see in your report.
Month to month from day one.
Google Ads, Facebook, Local Services Ads, SEO, YouTube and direct mail. When one channel slows down, the others keep home service leads coming.
Your report shows which channel books the jobs.
Not shared with five competitors like Angi or Thumbtack. Every lead goes to your business and nobody else.
Real client cost: $57.84 a lead across four channels last month.
Cancel anytime. We don't lock you in because we don't need to.
Jeremy has stayed four years. Omar, three.
15 minutes with David. No contract. No pressure.
Who we work with
We're a fit if you run a real home service business and you're ready to grow it.
If that's you, we should talk.
Book My Strategy Call15 minutes with David. No contract. No pressure.
How it works
Every week without a system, the $10K+ jobs in your area go to the contractor who showed up first. Here's how to be that contractor.
Tell us your towns, your best-paying jobs and how many crews you have.
Your call is with David, the founder.We map out which channels to run in your market, what a lead should cost, and how many leads to expect. Built around your goals, not a template.
We build and launch your ads, your follow-up texts and your report. Most clients see their first leads within 48 to 72 hours.
Who you work with
A real team that runs marketing for home service companies every day. Sebastian is your point of contact once you're live.
David LongacreFounder & CEO
Burcu LongacreCo-Founder & COO
Sebastian A.Client Success Manager
Marko K.Google Ads Manager
Andrea M.Meta Ads ManagerThe deal
30+ leads in your first 30 days, or we keep working for free until you get them. Month to month, cancel anytime.
15 minutes with David. No contract. No pressure.
Learn before you call
Free tools and guides we built for home service owners. No call needed.
From 2-truck crews to multi-location operations - tree service, window & door, flooring, land clearing, gutter, bathroom remodeling, decking, and fencing contractors across North America book more jobs with Home Service Direct.
Questions
It depends on your market and which channels fit. On the 15-minute call we show you what a lead should cost in your towns and what we would run. There is no long-term contract.
Yes. Your ad budget goes straight to Google and Facebook from your own accounts, so you always see exactly what was spent. Our management fee is separate.
No. Every lead comes from ads we run for your business, so it goes to you and nobody else. That is the difference from Angi, Thumbtack and HomeAdvisor.
If you get fewer than 30 leads in your first 30 days, we keep working for free until you do.
Most clients see their first leads within 48 to 72 hours of going live. SEO takes longer, usually a few months, which is why we start with ads.
You give notice and it ends at the end of your billing month. Your ad accounts, your Google profile and your reviews are yours and stay yours.
Home service companies only: tree service, window and door, land clearing, gutters, fencing, decking, flooring and bathroom remodeling. Tree service is our biggest trade.
Your next step
Hop on a 15-minute strategy call. We'll show you exactly how many $10K+ projects are available in your market and how to start landing them.
We look at your market, your competitors and what homeowners search for in your towns.
How many leads to expect, what they should cost, and which channels to start with.
Your first leads start coming in. Month to month, cancel anytime.
15 minutes with David. You leave with a plan for your market.
What kind of company do you run?
This is the preview page, so nothing was sent.
You'll talk to David Longacre, the founder. He has run marketing for home service companies since 2018.
After being in the home service industry for years, we have managed to develop a proven home service marketing system that generates quality leads that works for all our clients. Our home service lead generation system is tailored to ensure your brand stays in front of home service customers looking for home service contractors on the internet.
Custom-built websites with slick CTAs, fast-loading design, and conversion forms - the starting point for our home service lead generation efforts.
When working with Home Service Direct, every aspect of our website will be custom-built to suit your business:
Campaigns on Google, Facebook, Instagram, and Bing - custom-tailored to generate leads for your home service company and stand out from the competition.
We will have our campaigns listed on Instagram & Facebook feeds, Bing & Google's PPC advertising platforms, popular blogs and websites, and other relevant internet platforms.
Home Service Direct PPC lead generation services are custom-tailored to generate leads for your home service company and stand out from the competition.
Out-rank your local competitors with on-page and off-site optimization. Our clients typically see top rankings within the first 90 days.
Good local search engine optimization will return a good amount of leads via Google Maps. You will notice a significant difference in lead quality when property owners find your Google Map listings in top 3 results.
Working with us will help you climb to the top of your local market - this will be a game-changer for your business.
On-Page Optimization:
Off-Site Optimization:
Most home service marketing comes down to one thing: getting your phone to ring with people ready to hire, not tire-kickers price-shopping five companies at once. We have run home service lead generation for over 100 contractors since 2018, and the pattern is always the same. The owners who win are not the ones spending the most. They are the ones who know exactly which channel books jobs and put their money there.
Agencies love to show you clicks, impressions, and "leads." None of that pays your crew. The number that runs your business is cost per booked job: what you spent on marketing divided by the jobs that actually landed on the schedule. A home service lead that never books is not cheap, it is a total loss.
This is why we never judge a channel by its lead price alone. A $75 Local Service Ads call that books a $9,000 job is the best money you will spend all month. A stack of $12 shared leads that never answer the phone cost you far more once you count your estimator's wasted time. Know your close rate and your average job value first, because those two numbers decide what you can afford to pay for a lead. Not sure where your money actually lands? Our marketing ROI calculator shows your return, cost per lead, and customer acquisition cost in seconds.
When you buy shared leads from a marketplace, that same homeowner gets sold to four or five contractors at once. By the time you call, they already have two other bids and you are competing on price before you have said a word. That is a race to the bottom.
Every home service lead we generate is exclusive. It comes to you and nobody else, because we build the marketing under your own brand instead of renting you a slice of a shared list. You are the only call that homeowner gets, which is why our clients close 30 to 50 percent of what we send instead of the single digits shared leads produce.
The takeaway: the cheapest home service lead is almost always the most expensive one, because you win it on price or not at all. Exclusive costs more per lead and far less per booked job.
Costs vary by channel and by how exclusive the lead is. Here is the real range across the channels we run for home service companies:
Google Local Service Ads: $25 to $85 per call, exclusive, highest intent. Google Search Ads: $30 to $85 per lead. Facebook and Instagram: $20 to $60 per lead. YouTube and retargeting: $15 to $60 per lead. Direct mail: $50 to $80 per lead, strong for high-ticket work. SEO: effectively nothing per lead once the early work is done.
The channel matters less than what the lead turns into. Chase booked revenue, not cheap clicks. A pricier lead that reliably books beats a bargain lead that never picks up.
Paid ads turn off the minute you stop the budget. Home service SEO is the opposite. When your website ranks in Google and the map pack for the work you want, those calls keep coming whether or not you are running ads that week. It is the closest thing to free traffic a home service business gets, and over a year it is usually the cheapest lead source you own.
Good home service SEO is not a mystery. It is a fast, well-built website, pages that actually target the services and towns you serve, a Google Business Profile dialed in for the map pack, honest reviews, and citations that keep your name, address, and phone consistent everywhere. We have built this for every trade we serve, from tree service SEO to window and door to gutter companies. Most of our clients see top local rankings inside the first 90 days.
The smart play is to run paid ads for leads today while your home service SEO compounds in the background. Six months in, a real share of your booked jobs comes from search you are no longer paying for per click.
No single channel carries a business. The contractors who stay booked run several at once so a slow week on one is covered by another. The channels we run and manage in one place:
A website built to convert visitors into calls, Local Service Ads and Google Ads for demand that is searching right now, Facebook and Instagram to reach homeowners before they search, retargeting so the people who visited do not forget you, direct mail for high-ticket neighborhoods, and SEO for the long game. Call tracking sits under all of it, so you know exactly which ad made the phone ring instead of guessing.
The bad actors run the same playbook in every trade: long contracts signed before you see a single booked job, "exclusive" leads that were quietly resold, and reports full of clicks and impressions but never a straight answer on what actually booked. One or two of those mistakes is real money for a home service company.
Protect yourself the same way every time. Insist on month-to-month terms, exclusivity in writing, call tracking on every lead, and a plain answer to one question: how many jobs did I book last month and what did each one cost me? Any home service marketing agency genuinely producing work will show you all of it without flinching.
We do not market dentists, lawyers, or online stores. Every campaign we have ever run has been for a home service contractor, which means the data, the ad angles, and the landing pages are already proven in your world. We know what a window job is worth, what a land clearing lead should cost, and why a flooring homeowner books differently than a tree service one. That focus is the difference between a generalist agency guessing and a team that has done your exact job a hundred times.
Whether you call it home service marketing, home service lead generation, or just getting your phone to ring, the goal never changes: a full schedule of booked jobs, not a phone that only rings for price-shoppers.
We have run marketing and lead generation for over 100 home service companies since 2018. Every lead we send is exclusive, it comes to you and nobody else, and we track every call so you know exactly what booked. We work month to month because we would rather earn next month than lock you in. If your trucks have open days, that is the problem we solve.
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Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
