We become your marketing department: every channel run by one team and reported in one place.
We become your marketing department. Google, Facebook and Instagram, Local Services Ads, SEO, your website, your Google profile and your reviews, run by one team and reported in one place. For single-location and multi-location home service companies.
100+ home service companies · Since 2018 · No long-term contracts
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
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From the owners
Real owners, on camera, in their own words. Not an anonymous percentage.
Zach Kansas City Tree Care
Troy New Horizon Tree Service, Nashville
Read the case studySwipe to see all 3 owners
Book My Strategy Call15-minute strategy call. No contract. No pressure.
Common problems
Pick the one that sounds most like your company. Here is what we check first.
Where we usually startLocal Service Ads and your Google profile, then Google Ads
Book My Strategy Callor call (833) 827-4425
Where we usually startCleaning up your Google Ads, call tracking, and a landing page for each service
Book My Strategy Callor call (833) 827-4425
Where we usually startA text to every new lead within seconds, follow-up that keeps going, and exclusive home service leads
Book My Strategy Callor call (833) 827-4425
Where we usually startOne report with every lead, every channel and every dollar, and one home service marketing team that owns it
Book My Strategy Callor call (833) 827-4425
What we run for you
Every channel that brings in jobs, run by one team and measured in one report.
Be the first call when they search
Best for: people ready to book today
See pay-per-click managementGet known before they need you
Best for: maintenance contracts and seasonal work
Facebook or Google: which fits youOwn the top spot with Google's badge
Best for: "near me" calls
See how LSA worksWin the map in every town you serve
Best for: a lower cost per lead over time
See local SEOShow up at the best doors in town
Best for: high-value neighborhoods
See direct mailPut your crews in front of your market
Best for: showing off your trucks and crews
Swipe to see all 6 channels
Channels, one team, one report
Instead of relying on one lead source, we build a complete home service marketing system using 6 proven lead generation channels. Each generates different home service leads: from emergency calls to scheduled maintenance. When one slows down, the others keep leads flowing.
Your dashboard
Your own dashboard and app, live every day. No spreadsheets, no "trust us".
15-minute strategy call. No contract. No pressure.
Kansas City Tree Care's real dashboard and app, last 30 days. Every number is real.
Built for your size
We work with established home service companies, from growing single-location operators to multi-location companies, that want more of the jobs they're best at.
Your website, your Google profile, your reviews and Local Services Ads, built and run for you.
Add Google Ads and Facebook and Instagram, a text to every new lead, and one report for all of it.
Every channel working together, planned month by month around your crews and your towns.
Each market planned and reported on its own, and all of them together in one place.
Swipe to see all 4 sizes
Is this you?
If you're in the left column, we should talk.
The deal
Month to month from day one. If you ever leave, all of this stays yours:
15-minute strategy call. No contract. No pressure.
How it works
Every week without a system, the $10K+ jobs in your area go to the contractor who showed up first. Here's how to be that contractor.
Tell us your markets, your best-paying jobs, your crews and where you want the company to be next year.
We map out which channels to run in your market, what a lead should cost, and how many leads to expect. Built around your goals, not a template.
We build and launch your ads, your follow-up texts and your report. Most clients see their first leads within 48 to 72 hours.
Swipe to see all 3 steps
Who you work with
A real team that runs marketing for home service companies every day. Your account manager, Google Ads manager and Meta Ads manager work your account every week, with one plan and one monthly review. Sebastian is your point of contact once you're live.
David LongacreFounder & CEO
Burcu LongacreCo-Founder & COO
Sebastian A.Client Success Manager
Marko K.Google Ads Manager
Andrea M.Meta Ads ManagerSwipe to see all 5 people
Industries we serve
We're a full-service home service marketing agency that works exclusively with home service contractors: tree service, window and door, flooring, gutter, fencing, decking, bathroom remodeling, and land clearing companies. Since 2018 we have helped 100+ home service businesses grow through proven lead generation, marketing, and home service SEO.
Questions
We run the marketing that brings in jobs: Google Ads, Facebook and Instagram, Local Service Ads, SEO, your website, your Google profile and your reviews. One team runs all of it, and you see every lead and every dollar in one report.
It depends on your market and which channels fit. On the 15-minute call we show you what a lead should cost in your towns and what we would run. There is no long-term contract.
Yes. Your ad budget goes straight to Google and Facebook from your own accounts, so you always see exactly what was spent. Our management fee is separate.
No. Every lead comes from ads we run for your business, so it goes to you and nobody else. That is the difference from Angi, Thumbtack and HomeAdvisor.
Most clients see their first home service leads within 48 to 72 hours of going live. SEO takes longer, usually a few months, which is why we start with ads.
You give notice and it ends at the end of your billing month. Your ad accounts, your Google profile and your reviews are yours and stay yours.
Yes. We work with single-location and multi-location home service companies. On the strategy call we map out what to run in each market.
Home service companies only. We are a home service marketing agency, so we already know your season, your customers and what turns home service leads into booked jobs. We work with tree service, window and door, land clearing, decking, gutters, fencing, flooring, bathroom remodeling, pressure washing, lawn care, junk removal and dumpster rental.
Your next step
Hop on a 15-minute strategy call. We'll show you exactly how many $10K+ projects are available in your market and how to start landing them.
What happens on your 15-minute call
Before the call we check your towns, your competitors and what homeowners search for in your trade.
Which channels fit your market, what a lead should cost in your towns, and how many leads to expect.
Yours to keep, whether you start with us or not. If you do, it's month to month and your first leads usually come in within 48 to 72 hours.
15 minutes with our strategy team. You leave with a growth plan for your market.
Next: we reach out to set a time for your 15‑minute call.
This is the preview page, so nothing was sent.
Learn before you call
Free tools and guides we built for home service owners. No call needed.
Swipe to see all 4 tools
After being in the home service industry for years, we have managed to develop a proven home service marketing system that generates quality leads that works for all our clients. Our home service lead generation system is tailored to ensure your brand stays in front of home service customers looking for home service contractors on the internet.
Custom-built websites with slick CTAs, fast-loading design, and conversion forms - the starting point for our home service lead generation efforts.
When working with Home Service Direct, every aspect of our website will be custom-built to suit your business:
Campaigns on Google, Facebook, Instagram, and Bing - custom-tailored to generate leads for your home service company and stand out from the competition.
We will have our campaigns listed on Instagram & Facebook feeds, Bing & Google's PPC advertising platforms, popular blogs and websites, and other relevant internet platforms.
Home Service Direct PPC lead generation services are custom-tailored to generate leads for your home service company and stand out from the competition.
Out-rank your local competitors with on-page and off-site optimization. Our clients typically see top rankings within the first 90 days.
Good local search engine optimization will return a good amount of leads via Google Maps. You will notice a significant difference in lead quality when property owners find your Google Map listings in top 3 results.
Working with us will help you climb to the top of your local market - this will be a game-changer for your business.
On-Page Optimization:
Off-Site Optimization:
Most home service marketing comes down to one thing: getting your phone to ring with people ready to hire, not tire-kickers price-shopping five companies at once. We have run home service lead generation for over 100 contractors since 2018, and the pattern is always the same. The owners who win are not the ones spending the most. They are the ones who know exactly which channel books jobs and put their money there.
Agencies love to show you clicks, impressions, and "leads." None of that pays your crew. The number that runs your business is cost per booked job: what you spent on marketing divided by the jobs that actually landed on the schedule. A home service lead that never books is not cheap, it is a total loss.
This is why we never judge a channel by its lead price alone. A $75 Local Service Ads call that books a $9,000 job is the best money you will spend all month. A stack of $12 shared leads that never answer the phone cost you far more once you count your estimator's wasted time. Know your close rate and your average job value first, because those two numbers decide what you can afford to pay for a lead. Not sure where your money actually lands? Our marketing ROI calculator shows your return, cost per lead, and customer acquisition cost in seconds.
When you buy shared leads from a marketplace, that same homeowner gets sold to four or five contractors at once. By the time you call, they already have two other bids and you are competing on price before you have said a word. That is a race to the bottom.
Every home service lead we generate is exclusive. It comes to you and nobody else, because we build the marketing under your own brand instead of renting you a slice of a shared list. You are the only call that homeowner gets, which is why our clients close 30 to 50 percent of what we send instead of the single digits shared leads produce.
The takeaway: the cheapest home service lead is almost always the most expensive one, because you win it on price or not at all. Exclusive costs more per lead and far less per booked job.
Costs vary by channel and by how exclusive the lead is. Here is the real range across the channels we run for home service companies:
Google Local Service Ads: $25 to $85 per call, exclusive, highest intent. Google Search Ads: $30 to $85 per lead. Facebook and Instagram: $20 to $60 per lead. YouTube and retargeting: $15 to $60 per lead. Direct mail: $50 to $80 per lead, strong for high-ticket work. SEO: effectively nothing per lead once the early work is done.
The channel matters less than what the lead turns into. Chase booked revenue, not cheap clicks. A pricier lead that reliably books beats a bargain lead that never picks up.
Paid ads turn off the minute you stop the budget. Home service SEO is the opposite. When your website ranks in Google and the map pack for the work you want, those calls keep coming whether or not you are running ads that week. It is the closest thing to free traffic a home service business gets, and over a year it is usually the cheapest lead source you own.
Good home service SEO is not a mystery. It is a fast, well-built website, pages that actually target the services and towns you serve, a Google Business Profile dialed in for the map pack, honest reviews, and citations that keep your name, address, and phone consistent everywhere. We have built this for every trade we serve, from tree service SEO to window and door to gutter companies. Most of our clients see top local rankings inside the first 90 days.
The smart play is to run paid ads for leads today while your home service SEO compounds in the background. Six months in, a real share of your booked jobs comes from search you are no longer paying for per click.
No single channel carries a business. The contractors who stay booked run several at once so a slow week on one is covered by another. The channels we run and manage in one place:
A website built to convert visitors into calls, Local Service Ads and Google Ads for demand that is searching right now, Facebook and Instagram to reach homeowners before they search, retargeting so the people who visited do not forget you, direct mail for high-ticket neighborhoods, and SEO for the long game. Call tracking sits under all of it, so you know exactly which ad made the phone ring instead of guessing.
The bad actors run the same playbook in every trade: long contracts signed before you see a single booked job, "exclusive" leads that were quietly resold, and reports full of clicks and impressions but never a straight answer on what actually booked. One or two of those mistakes is real money for a home service company.
Protect yourself the same way every time. Insist on month-to-month terms, exclusivity in writing, call tracking on every lead, and a plain answer to one question: how many jobs did I book last month and what did each one cost me? Any home service marketing agency genuinely producing work will show you all of it without flinching.
We do not market dentists, lawyers, or online stores. Every campaign we have ever run has been for a home service contractor, which means the data, the ad angles, and the landing pages are already proven in your world. We know what a window job is worth, what a land clearing lead should cost, and why a flooring homeowner books differently than a tree service one. That focus is the difference between a generalist agency guessing and a team that has done your exact job a hundred times.
Whether you call it home service marketing, home service lead generation, or just getting your phone to ring, the goal never changes: a full schedule of booked jobs, not a phone that only rings for price-shoppers.
We have run marketing and lead generation for over 100 home service companies since 2018. Every lead we send is exclusive, it comes to you and nobody else, and we track every call so you know exactly what booked. We work month to month because we would rather earn next month than lock you in. If your trucks have open days, that is the problem we solve.
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Full-service marketing agency exclusively serving home service contractors. Generating 50-300 exclusive leads per month since 2018.
